This priority is to support projects that will encourage more tourists to come, to stay longer and to spend more money in rural areas.

Who: start-up and existing micro and small businesses / farm businesses diversifying into tourism activities / community groups / local authorities / charities / partnerships

Grant limits: £5,000 – £100,000 although a higher grant may be awarded for projects that show exceptional value for money.  An exceptional project must show high direct economic outputs or have a strong fit with Oxfordshire LEADER local priorities.

The maximum grant will depend on whether or not the project is commercial and aims to generate a surplus, regardless of the type of organisation. It can range from 40% up to 100%.

Please download the Applicant Handbook (PDF 968kb) to find out more about what costs are eligible.


Oxfordshire Local Action Group will be particularly interested in projects that:

  • encourage projects that promote and enhance the Thames and its tributaries
  • encourage businesses that promote cycling, boating and walking
  • encourage businesses that promote good local food, support the local economy and reduce our carbon footprint
  • encourage businesses that work with other to promote local heritage

Some of the projects we funded last time:

52 Things to doThe Children’s Food Festival is a celebration of food production, cooking and healthy eating. The aims are to engage young people in food and farming and inspire them to cook, taste new things and eat healthily. The event creates a great visitor experience in South Oxfordshire, enables national and local producers to demonstrate healthy food and reinforces the link between food and the environment.
Mooring facilities were enhanced meaning that the capacity for boats to moor in Wallingford was expanded. This has encouraged more boat traffic to the river and to stop at Wallingford town and see all the attractions it has to offer. This has increased the trade to shops, pubs and cafes in the area.
The farm already operated a weekend camping experience on the River Thames Northmoor Lock. They wanted to expand to attract more people to the ancient woodland of which is of a scientific interest. The glamping site consists of bell tenets, log pods and composting toilets. Glamping is open for full, mid-week and weekend experiences. Check out their web page here.

Useful links